Mild or spicy pork strip with vegetable stir fry.Black Tobiko pasta made with flying fish roe.Pan fried sweet potato noodles with beef, mushrooms and vegetables.Live jazz can be heard on weekends complementing a menu that also includes sushi rolls, rice and noodle dishes, and small plates of: Like Mono + Mono, Roosterspin sets the new KFC and other delicious menu items to a classic jazz soundtrack played by twice weekly by a DJ via a massive vinyl album collection displayed proudly and prominently within the industrial-styled restaurant. Green tea and black sesame ice cream also are available, along with smoothies.Įarly this year, Roosterspin was named one of the 20 best new restaurants by "New Jersey Monthly." The New York Times and Village Voice also recently sang its praises, having previously enjoyed owner Mihae Cho's East Village Korean fried chicken spot, Mono + Mono, which was destroyed in a fire two years ago. Plus, I like the soy garlic sauce."Ī small Boom Boom box is $12 for either 12 wings, six drumsticks, nine pieces of both or a whole chicken and $20 for a large box of 10 to 20 pieces. It's crispy, and it's made to order, so it's fresh. "I like Korean fried chicken because it's double fried. "I really like chicken, and I feel that I can eat this all year round, as opposed to the other food because it's too hot in the summer," Nguyen said. She said she also enjoys the inventive soups at the Little Sheep Mongolian Hot Pot and the ultimate barbecue buffet at Picnic Garden, but that the new KFC is her favorite. Linda Nguyen of New York City said she stops by twice monthly while passing through the area on business and shopping at the dollar store and HMart that sandwich Boom Boom. "I haven't gotten Kentucky Fried Chicken in forever." But she doesn't have to convince Edison Public Works employees Jay Baguet and Mike Olsen, who said they stop in every payday. She said she hopes to hold an Asian food festival within Festival Plaza to showcase the variety of flavors available from four different countries to the non-Asian market. Lightly coated with flour and fried in soy bean oil to eliminate the fat of the chicken skin, Korean fried chicken is dipped a second time upon order, which makes the crust extra crispy, yet keeps the inner meat tender, Lee said. "I'm not crazy about fried food, but when I tasted this, I was hooked." The Lees are confident that Boom Boom Chicken stands out because of Christina's secret soy garlic sauce, which comes sweet or hot and spicy, and the double-fried process that makes for a crispier crunch, while keeping the chicken tender, Kathy Lee said. Spice 24, a mix of soup pots, seafood and stir-fry.Little Sheep Mongolian Hot Pot, where diners cook meat and vegetables in broth at the table,.Paris Baguette, the Edison location of a French-inspired bakery chain based in Korea,.Picnic Garden, an all-you-can-eat Korean barbecue buffet.In addition to HMart's pan-Asian food court, Festival Plaza includes: When you specialize in something, they know what you do best, and they come here for that." We specialize in a Korean style of fried chicken, so we don't really have that much competition. "Everything proved to be true, but having additional Asian restaurants come really helps because it brings in more people. "When we were here two years ago, there weren't as many restaurants here, but we saw the opportunity with the Korean community, the Chinese community and Rutgers students nearby," Lee said.
Despite its four-counter food court, the massive HMart Asian grocery store brings in a great amount of foot traffic, Kathy Lee said.
Now looking to franchise, the partners view the eight Asian eateries that surround them within Edison's resurgent Festival Plaza as complimentary, rather than competitive. There's a new KFC in Central Jersey: Korean fried chicken.īased on the response to both Boom Boom Chicken, a fast, focused and fun spot in an Asian-centric Edison strip mall, and Roosterspin, a Westfield eatery that boasts a broad menu, the double-fried, special-sauced dish may become more readily available locally.īoom Boom co-owners Kathy Lee and Christina Lee - not related - said they aren't afraid of competition Christina's original Fort Lee location having flourished amidst four other nearby competitors also loved by Bergen County's large Korean population.
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